MBC signs three-year agreement with China’s National Radio and Television Administration

MBC signs three-year agreement with China’s National Radio and Television Administration
Published: 14 November 2018 - 1:54 p.m.
By: Digital Studio Middle East Staff

MBC Group has signed a three-year memorandum of understanding (MOU) with China’s National Radio and Television Administration (NRTA), a move aimed at developing traditional and digital media content; sharing TV and film production expertise and competencies; and promoting and developing talent.

The signing ceremony took place at MBC Group’s headquarters in Dubai, United Arab Emirates, in the presence of MBC Group Chairman Sheikh Waleed Bin Ibrahim Al Ibrahim; Vice Chairman Ali Al-Hedeithy, and CEO Sam Barnett. Representing NRTA was HE Gao Jianmin, Deputy Minister of Information at NRTA, as well as a number of senior executives and consultants.

Commenting on the agreement, MBC Chairman Sheikh Waleed bin Ibrahim Al Ibrahim said: “The National Radio and Television Administration aims to develop a comprehensive media environment that simulates its peers from the world's largest companies, in terms of efficiency, performance, innovation, research and development, as well as other areas of growth and development.

“The digital media sector is of utmost importance to us; digital platforms are now a necessity for the growth of any media organisation in the region and the world. Investing in the event industry and in human capital is as crucial as investing in media content, so we are now sharing our experiences in these sectors with our partners in China.”

On his part, NRTA’s deputy minister Gao Jianmin stated: “We are pleased to announce today this strategic cooperation with MBC in the context of the Belt and Road Initiative. MBC has established over the years the prime broadcasting platform across the Middle East and North Africa region and we believe our partnership will support the cultural cooperation and content sharing across our regions.

“We are looking forward to a successful cooperation that will represent one more milestone in the long history of exchanges between China and the Middle East.”

To mark this occasion, MBC Action and MBC Variety will showcase a five-part documentary called ‘China’s Mega Projects’ from today, 14 November, starting at 11:00 pm KSA (8:00 PM GMT). The programme delves into the mechanism of design, implementation and completion of China’s largest building and giant construction projects.

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