The Mohammed bin Rashid Al Maktoum Global Initiatives and Abu Dhabi Media Company have signed an agreement to transform the Arab Reading Challenge, the largest-ever Arab literacy initiative, into a leading TV programme.
The TV programme will serve as a platform for direct and live interaction from viewers with the event champions throughout the different stages of the competition up to the awards ceremony.
It will present the achievements of champions and outstanding schools. The focus will be on inspirational models and stars in the areas of reading, culture and knowledge in the Arab world, state news agency WAM reported.
Inked by Saeed Mohammad Al Eter, assistant secretary general of the Mohammed bin Rashid Al Maktoum Global Initiatives, and Dr Ali bin Tamim, general manager of Abu Dhabi Media Company, the agreement seeks to promote the culture of reading among Arab youth, it added.
The Arab Reading Challenge seeks to raise awareness of the importance of reading among Arab students in the Arab region and worldwide, enhance their level of education, and help them develop self-learning and self-expression skills as well as critical and creative thinking.