Dubai-based, NMK Electronics (Nicolas Kyvernitis Electronics Ent) adds the Furman Pro line to its portfolio of brands for the rental, retail and install vertical for the GCC market, the company stated in a release.
Furman, a leader in AC power solutions for the AV and broadcast markets, is a go-to name for professional musicians, sound engineering broadcasters and system integrators said NMK in a statement announcing the deal. With power a critical need in almost every project, NMK said they plan to further grow the Furman brand in GCC by offering it with other complementary brands from the NMK portfolio.
‘We are delighted to add another industry-standard brand to our portfolio, it certainly complements our existing lines. Many professionals in our market underestimate the importance of clean power; our goal is to educate and demonstrate the importance of Furman power solutions in every project,’ stated Dino Drimakis, Business Development Manager at NMK Electronics.
NMK was chosen for the Furman Pro line, thanks to their experience, expertise, market understanding and extensive reach. “We look forward to a great relationship with NMK, successfully building the Furman brand in the pro market throughout the GCC,” said Jeff Costello, VP Sales at Nortek Security & Control, owner of the Furman brand.