Quest Arabiya, Etihad Airways sign deal on new in-flight entertainment channel

Quest Arabiya, Etihad Airways sign deal on new in-flight entertainment channel
Shows on the dedicated Etihad in-flight channel will include Etlaa Bara, a weekly magazine show fronted by adventure sports enthusiasts Areej Abdulla and Ali Khaja
Published: 5 September 2018 - 7:08 a.m.
By: Pranav Vadehra

Arabic-language factual entertainment channel Quest Arabiya has announced a partnership with Etihad Airways to provide a selection of original travel, adventure and outdoor productions from the Gulf region, to be aired on the airline’s E-BOX inflight entertainment system.

This partnership effective from today will allow Etihad passengers to view on a dedicated channel, an exclusive selection of original shows produced by Quest Arabiya's operating partner Image Nation Abu Dhabi. Quest Arabiya is a partnership between Image Nation Abu Dhabi and Discovery Communications producing original Arabic programming fronted by regional talent.

Khalid Khouri, General Manager at Quest Arabiya, said: "Quest Arabiya immerses viewers into the wonders of the real world by bringing them closer to adventure and exploration through original productions that is aimed at adventurous, adrenaline and thriller-seeking viewers. Our partnership with Etihad, a world-class carrier that caters to multinational passengers from all over the world, will enable Quest Arabiya to showcase the region’s adventure and outdoor experiences to a broader demographic.”

Jamal Ahmad Alawadhi, Etihad Airways Head of Guest Experience Commercial, said: “We dedicate tremendous effort and resource to providing creative, exciting and relevant content which appeals to all our guests. We are confident that our new partnership with Quest Arabiya will offer travellers originating from all parts of the world with unique programming, and the ability to enjoy a diverse range of outdoor adventure and extreme sports experiences available in Abu Dhabi and the wider region”

Shows will include Etlaa Bara, a weekly magazine show fronted by adventure influencers Areej Abdulla and Ali Khaja that takes viewers to different outdoor destinations and holds exciting events related to extreme sports, cars, travel and survival stories. Other programs that will be available on E-box include Nabd Al Moghamara, which focuses on the incredible and natural sceneries and adventures throughout the Middle East and North Africa; King of the Street, a show dedicated to car enthusiasts; and Al Rahala, a travel and adventure program by Saudi blogger Abdullah Jumaa.

The channel will also showcase the documentary, Back to the Wild, produced by the Environment Agency Abu Dhabi in partnership with Image Nation Abu Dhabi. Back to the Wild, was first premiered exclusively on Quest Arabiya, depicts the Abu Dhabi led Scimitar-horned Oryx Reintroduction Programme – described as the world’s most ambitious mammalian reintroduction projects. The film follows the journey of a Scimitar-horned Oryx (Nya) and the rest of her herd as they are assimilated back into the Chadian wilderness. The programme, inspired by the late Sheikh Zayed bin Sultan Al Nahyan, is a leading example of how to protect some of the world’s most vulnerable species and transcend borders to work with leading conservation experts to make it happen.

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