Avengers: Endgame makes record-breaking UAE box office opening

Avengers: Endgame makes record-breaking UAE box office opening
Published: 29 April 2019 - 5:29 a.m.
By: Pranav Vadehra

The Avengers: Endgame movie earned AED6 million ($1.63 million) at the UAE box office on Thursday and a further AED8 million on Friday, meaning it is “already guaranteed the biggest opening weekend” in the country, according to distributor Walt Disney Studios.

The Disney source told Arabian Business the movie had “a stupendous Wednesday opening” selling twice as many presales as the previous movie in the superhero franchise, Avengers: Infinity War, which was released last year. Many cinemas in the UAE stayed open 24 hours to accomodate soaring demand for tickets.

The distributor was forecasting “a record breaking opening weekend with Endgame”, having earned AED6 million on Thursday and AED8 million on Friday. With Saturday sales still to be added, the distributor is “already guaranteed the biggest opening weekend”, the source said. Figures from Boxofficemojo.com reported that last year Avengers: Infinity War earned over AED11 million in its opening weekend in the UAE.

UAE's Reel Cinemas said it doubled its box-office results over the previous ‘Avengers’ film, which took six days to reach the same amount, with its The Dubai Mall outlet recording the biggest market share across all other UAE cinemas after it stayed open 24 hours over the weekend.

The three-hour Avengers: Endgame movie stars a long list of Hollywood superstars, including Robert Downey Jr, Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Don Cheadle, Paul Rudd, Brie Larson, Karen Gillan, Bradley Cooper and Josh Brolin. The final chapter in the Avengers story, which has stretched across 22 films within the Marvel Cinematic Universe, the movie picks up after Avengers: Infinity War as the superheroes fight the evil villain Thanos.

"Avengers: Endgame" shattered the record for biggest opening weekend with an estimated $350 million in US and Canada ticket sales and $1.2 billion globally, setting a new record in the blockbuster superhero franchise era that the Marvel studio has come to dominate. The previous opening weekend record in the US and Canada is held by Avengers: Infinity War with $258 million which opened in May 2018.

The performance in the UAE is matches the record shattering opening across the globe on the opening weekend.

Worldwide box office numbers have exceeded even Disney's lofty estimates with Avengers fans coming out in full force as some theaters even stayed open 72 hours straight. “As we are looking at levels of pre-sales and grosses not seen before, we are cautiously projecting a three-day in the $300 (million) range,” a Walt Disney spokesperson told Reuters of the movie’s box office projections in the US and Canada.To accommodate demand, the Disney released "Endgame" in more theaters — 4,662 in the U.S. and Canada — than any opening before. Advance ticketing services set new records. Early ticket buyers crashed US cinema operator AMC's website.

Many box office analysts estimate "Endgame" can go on to become the highest grossing movie of all time. The record for the biggest selling movies is currently held by Avatar with $2.788 billion, followed by Titanic ($2.187 billion) and Star Wars: The Force Awakens ($2.068 billion). Avengers: Infinity War went on to earn a worldwide total of $2,048,359,754, according to Boxofficemojo.com, and is the fourth biggest selling movie of all time.

Alan Horn, Disney chairman, hailed Marvel Studios for their vision in creating the Avengers franchise which has challenged "notions of what is possible at the movie theater."

"This weekend's monumental success is a testament to the world they've envisioned, the talent involved, and their collective passion, matched by the irrepressible enthusiasm of fans around the world," Horn said in a statement.


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