TRK Ukraine competes overhaul with VSN

TRK Ukraine competes overhaul with VSN
Published: 27 August 2019 - 6:15 a.m.
By: Nikhil Pereira

TRK Ukraine, the Eastern European country’s most popular national television channel, has upgraded its entire media management and news production systems.

The broadcaster used VSN and the project was implemented by Comtel, VSN’s local distributor and a leading system integrator of television technologies in the Ukrainian market.

TRK Ukraine broadcasts a range of content types from documentaries through game shows and talk shows to football and news.

It is part of Media Group Ukraine, which owns and operates a number of TV channels in the country.

In common with many similar organisations looking to upgrade and improve their news production workflow, TRK Ukraine needed to replace its MAM system and to harmonise a number of disparate, legacy systems in order to deliver greater interavailability of content and, more importantly, to create a single, unified interface that would simplify and speed workflows.

Sergey Pribyl, sales manager, EMEA at VSN said, “The company wanted a complete-end-to-end news production solution that would be completely future-proof, allowing it the flexibility to continually expand and enhance the system as new technology opportunities become available or as needs change.

“To enable large numbers of users to access it from anywhere, regardless of location, the interface needed to be web-based. And: the solution should also allow for the automated ingest of social media. Our solution uniquely fulfilled not only all of TRK Ukraine’s ‘must-haves’ – but also its ‘nice-to-haves’.”

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