Yahlive extends deal with Turner to broadcast CNN

Yahlive extends deal with Turner to broadcast CNN
Ammar Baranbo, Yahlive chief operating officer.
Published: 13 February 2019 - 8:44 a.m.
By: Digital Studio Middle East Staff

UAE-based satellite broadcaster Yahlive has renewed its long-term partnership with Turner Broadcasting Systems. The agreement will allow for the continued broadcast of Turner Broadcasting Systems’ flagship news channel CNN International to Yahlive’s viewers across South West Asia and the Middle East.

Yahlive said in a press release, the extension of the partnership will enable CNN to reach its strong regional audience base in Yahlive’s East beam at 52.5 degrees East. With Yahlive’s established presence serving millions of Farsi-speaking, Kurdish and Afghan communities, CNN will continue to reach a precisely defined audience in the best possible signal quality.

Commenting on CNN’s value in Yahlive’s portfolio of channels, Ammar Baranbo, COO, Yahlive said: “As a global leader in news and entertainment, CNN is an integral part of our growing portfolio of channels. Over the last few years, CNN’s world-class content has enabled us to develop deep and long-lasting relationships with the communities we serve. Since our original partnership, CNN has broadened its reach with Yahlive’s best-in-class technology and strong satellite footprint. Today we are pleased to extend our relationship with the network as part of our rich portfolio of broadcasters. We are delighted to continue to offer CNN as part of our rich variety of free-to-air channels, in line with our commitment to deliver a wealth of carefully-considered content for a precisely defined audience.”

Yahlive is key to extending the reach of global brands to communities across the Middle East, North Africa and South West Asia. Yahlive's satellite network reaches niche audiences, and today is the leading satellite broadcast provider servicing more than 62 million viewers in the Farsi-speaking communities - a 100% growth in Farsi viewership over a period of two years.

A joint venture between SES and UAE's Yahsat, Yahlive beams over 260 channels in more than six languages across the Middle East, North Africa, and South West Asia.

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