Music streaming service Deezer has announced that Tarek Mounir will join on 1 April as CEO for the MENA and Turkey region.
Tarek will be responsible for growing Deezer’s B2B and advertising business in the Middle East, North Africa and Turkey, working closely with the company’s global product, marketing and content teams to bring the company’s local strategy to life.
Tarek joins Deezer from Turner, an international broadcast media company, where he spent over eight years successfully growing the business across MENA, Turkey, Greece & Cyprus.
As VP & GM at Turner MENAT, Tarek was instrumental in developing relationships with Telcos and other commercial partners, as well as building a Free To Air ad sales business in the highly competitive regional landscape.
Prior to his time at Turner, he produced commercials and long form animation; as well as served as a TV presenter for shows including Survivor, Middle East.
Following a successful launch in the MENA region in October 2018, Deezer is set to open an office in Dubai in Q1 2019 to serve as a hub for the region. The company is recruiting employees in marketing, communication and business development roles and already has a team in place to manage industry relations and local editorial content.
Hans-Holger Albrecht, Global CEO of Deezer commented: “I’d like to welcome Tarek to Deezer’s management. We’re excited to have him on the leadership team for our regional operations in MENA. His extensive background in entertainment and understanding of local market dynamics and growth drivers will be a great asset for our ongoing expansion.”