Asia’s broadcast sector primed for an increasingly transformative future

Asia’s broadcast sector primed for an increasingly transformative future
Published: 11 July 2019 - 7:16 a.m.
By: Nikhil Pereira

ConnecTechAsia, comprising BroadcastAsia, CommunicAsia and NXTAsia, was held in June and witnessed 38,000 attendees and 1,700 exhibitors over two venues.

The event unfolded over three days of networking, announcements, keynotes and discussions, showcases on the latest innovations and trends including 5G, AI, IoT, smart cities, next-generation broadcasting and more.

“This year’s show has seen much more vibrance in the many networking opportunities and activities throughout the event. This includes CXO forums, workshops, tech tours, engaging conference sessions, shared knowledge at the several stages on the showfloor and new partnerships forged among attendees who also had the opportunity to witness ground-breaking technologies that are changing Asia’s future landscape,” said Ivan Ferrari, Event Director for ConnecTechAsia, from organiser Informa Market.

Connectivity’s New Era – VR, UHD and more
Technologies such as Virtual Reality (VR) also saw buzz on the show floor, with Korea’s Salin Co. inking a deal with Singapore’s Green Lab to bring its EpicLive VR education platforms to international schools in Singapore and regional Asian countries. EpicLive allows students to interact in a VR class and can be used in scenarios such as debates or lessons programmed by schools, boosting knowledge retention and adding a fun, engaging teaching aid for the classroom.

“We’re excited to bring VR to the classrooms to redefine education experiences for students here in Singapore,” says Kenny Tay, Director of Green Lab. “Besides adding a dimension of fun to learning, VR allows teachers to use a more visual approach to help students understand concepts and engage with each other, leading to more memorable and better learning outcomes.”

With growing demand for high-quality video content made possible by the increasing connectivity across the region, Malaysia’s MEASAT Satellite Systems announced an agreement at ConnecTechAsia to carry India’s first 4K / UHD channel and the world’s first 4K/UHD HDR travel channel, Travelxp. Travelxp offers viewers a closer and immersive view at the world’s most beautiful travel destinations, cultures and heritage in stunning resolution like never before.

Acknowledging how emerging technologies will play a pivotal role in shaping future societies, Dr David Soldani, Expert, CTO Office, Huawei Southern Pacific Region, provided his perspective on how businesses and societies will continue to evolve alongside technology, “The target is to bring digital to people, and bring digital to homes, and especially to organisations for enterprises. The ultimate goal is providing people and homes with a full immersive experience. And to the enterprise organisation, the fundamental enabling technology to achieve this goal is AI, connected networks and cloud.”

Heralding the golden age of live entertainment in Asia
Asia’s rising growing smartphone adoption and youthful population has also seen a surge in gaming and the e-sports industry. Esports, beyond being a multibillion dollar industry, could possibly be an Olympic sport as soon as 2024 in Paris and spark the next wave of global gaming.

“Esports is driving significant growth for the live entertainment sector, and is also a converging point with other industries such as media, broadcast productions, advertising, and games,” says Nicholas Khoo, Co-Founder & Chairman of Singapore's Cybersports and Online Gaming Association. “ASEAN itself has become a significant focal point for the region with a massive uptake of smartphones and rising income levels. With emerging technologies such as 5G, VR and IoT there is a lot of potential for esport’s further growth and expansion, which is also bringing about massive opportunities for the world’s largest brands.”

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