The mall management claims it’s become the only mall globally to offer such a service.The world’s most popular streaming service, Spotify, will be one of the first platforms to offer music fans access to stream songs and albums from Imagine, the two-time record-breaking visual and sensory show.
Imagine, which plays live every night on the Festival Bay and is free for all visitors, combines lasers, light, fire and water to tell emotive stories.The show fuses technology and art and has earned two Guinness World Records for the largest water screen projection and the largest permanent projection mapping.
Each Imagine show has an original soundtrack.“Customers were watching our shows and asking, ‘I can’t seem to find this song on Spotify’, and we realised there was an important opportunity to connect with our customers through the music of the Imagine show,” said Steven Cleaver, director of malls Dubai.
Spotify launched in MENA last year with a full Arabic service, dozens of locally-curated playlists, and access to a full catalogue of millions of songs, for both free and premium users.The service is available in 13 markets in the MENA region, with a global presence in 79 markets.
Claudius Boller, managing director MEA at Spotify said: “We are delighted to add the Imagine music catalogue to our library to enable music fans to relive the experience over and over again.”