Singapore’s Bigo strengthens MENA presence

Singapore’s Bigo strengthens MENA presence
Published: 24 July 2019 - 6:14 p.m.
By: Nikhil Pereira

Singapore-based internet company Bigo, the parent company of internet video calling application IMO and Bigo Live, is strengthening its presence in the Middle East, with the opening of its offices in Jordan.

Bigo is committed to hiring up to 50 artificial intelligence (AI) experts in 2019, in a bid to make its applications more relevant to Jordanians and the region beyond.

HE Mothanna Gharaibeh, Jordan’s Minister for Digital Economy and Entrepreneurship, said: “Jordan has always been a melting pot for the Arabic community. With the language and talent pool advantages in the region, we're delighted to see that budding internet companies like Bigo are keen to set up root here. The company's choice of establishing a Jordanian office will enable it to produce a highly effective and desirable service to the Arabic community at large.”

This investment follows a close interaction with HE Gharaibeh at the Bigo’s Singapore headquarters.

The discussion between HE Gharaibeh the Minister’s delegation and Bigo leadership centred around talent and upskilling of Jordanian youth for the jobs of the future.

As part of its plan for Jordan Bigo will establish a foundation for an Artificial Intelligence (AI) talent pool through collaboration with universities, local technological firms, and industry training programmes.

Jackson Liu, head of Middle East, North Africa and Europe, Bigo said: “For applications such as ours, the relevance to users grows significantly when there is an upward trend of regionally-relevant content. Apart from that, we are also conscious of our responsibility to invest in the future of regional youth, and prepare them for tomorrow’s workplace. We are excited about the opportunities now open to us in Jordan, and we look forward to more collaboration and success.”

The Bigo office in Jordan will be the second regional office after Egypt, and the company is also looking to establish presence in the GCC, as it already has strong user numbers representing more than a third of the GCC population.

Worldwide, the company group of Bigo has more than 400 million monthly active users, across its applications and services.

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