Filmed in Montreal, The Social Movement will follow 40 entrepreneurs, CEOs and investors from around the world who together to solve socio-economic issues that are impacting the planet, including wage inequality, access to affordable health care, global warming, hunger and homelessness.In teams, the contestants will be paired with not-for-profit organisations to create a business strategy, and will have to overcome a series of challenges and pitching rounds.
Following an ultimate “pitch off” in front of an audience, the winning team’s not-for-profit will win the investment prize and The Social Movement team will return for season 2 to defend their crown.Following the announcement, Prestidge, founder and CEO of PR agency, fashion and sunglasses label, author and producer of live talk show event, said: “I’m excited to be selected for this opportunity and I want to thank my mentors, clients, partners and my team for their continued support over the years. I’m going on the show determined to make a positive impact and to encourage other young, aspiring entrepreneurs to create something meaningful that positively impacts the future of humanity.
"I feel honoured to have been selected for this opportunity to represent the UAE startup ecosystem and I’m going into the competition determined to make a lasting impact."A digital marketer and communications professional, she grew up in a small town in New Zealand called Darfield, prior to an international career that spans across Dubai, New York, London and Australia.
Through her PR agency, Briar Prestidge International, she builds influencial online-offline brands. She is also the founder of a corporate fashion and sunglasses label, and is the host of popular live talk show event in Dubai, The Deals in High Heels Show.