Michelle and Barack Obama in multi-year podcast deal with Spotify

Michelle and Barack Obama in multi-year podcast deal with Spotify
Published: 9 June 2019 - 6:59 a.m.
By: Digital Studio Middle East Staff

Barack and Michelle Obama's production company, Higher Ground, will partner with Spotify to produce podcasts, similar to its multi-year production deal with Netflix to produce TV shows and films.

The Obamas will "develop, produce, and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics," Higher Ground said.

"President Barack Obama and Michelle Obama are two of the world's most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content," Dawn Ostroff, Spotify's chief content officer, said in a statement.

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The first podcasts from Higher Ground Audio are likely to debut in 2020 at the earliest. Higher Ground and Spotify said they would announce the specifics later.

The Obama-produced podcasts will be exclusive to Spotify, the digital music service with millions of songs that has acquired several podcasting companies this year.

The financial terms of the deal were not disclosed. But similar to the Netflix deal, the tie-up with Spotify was described as a multi-year agreement. Higher Ground’s initial lineup of projects for Netflix includes a drama set in post-WWII New York City, a scripted anthology, a children's series, and a number of non-fiction projects.

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