Camera maker Insta360 announced a $30M funding round joined by Everest Venture Capital, MG Holdings and Huajin Capital.
Past rounds have included investment from IDG Capital, Suning Holdings Group, Xunlei, and Qiming Venture Partners.
The China-based company said the funding will accelerate the development of technologies to redefine the action camera category, bringing people new ways to capture their best moments and create stunning films from the footage.
Founded in 2014, Insta360 has quickly become the world’s leading maker of 360-degree cameras and one of the most innovative companies in the camera industry overall. Insta360 has also been chosen by Apple as the only 360-degree camera brand sold in the Apple Store.
The funding will also go toward expanding local marketing, R&D and after-sales service operations in key global markets. Insta360 has consistently released new and improved camera models making them the leader in the emerging genre of 360-degree cameras for AR/VR content.
From Full HD to 4K and features like image stabilisation, activity sensors and auto-editing, the action cameras category is heating up with brands like Insta360 challenging the early dominance of GoPro.
In 2017, the company entered the action camera market with the launch of the Insta360 ONE series, bringing together the many advantages of 360-degree imaging technology — from “impossible” stabilization to the ability to reframe footage after the fact — in a sleek, intuitive package that’s accessible to anyone.
The success of its action camera line has propelled Insta360 to five-times revenue growth in two years and helped it achieve profitability. Its latest action camera, the Insta360 ONE X, launched in October 2018, quickly becoming its best-selling product to date and topping best 360-degree camera rankings.
Insta360 today also launched a new TradeUp program, offering discounts on the Insta360 ONE X to people who trade in a traditional action camera. The program is designed to educate action camera users on the advantages of 360-degree cameras for adventure sports and other active uses, including when their ultimate goal is to produce traditional “framed” video.
“Insta360 has a rare ability to take cutting-edge imaging tech and put it into products that consumers want to use today,” said Gavin Li, Senior Director, Huajin Capital. “They’re moving faster and innovating more than their competitors, and they’re taking bold new approaches to the defining communication tool of our time: the camera.”
Insta360 said it will also continue to grow its leading line of professional 360-degree cameras for VR filmmakers, and to advance its work with key industry partners, including Google, Oculus and Adobe, to empower more creators to produce and distribute premium VR content.
Insta360 is distributed in the UAE by Dubai based Advanced Media Trading.