SAWA Media signs MENA distribution deal to launch Insight TV on Jawwy TV platform

SAWA Media signs MENA distribution deal to launch Insight TV on Jawwy TV platform
Published: 21 March 2019 - 5:39 a.m.
By: Pranav Vadehra

Insight TV is announcing the launch of its linear HD channel in the Middle East on Intigral’s new OTT streaming service, Jawwy TV. The deal was managed by SAWA Rights Management (SRM), an award-winning content provider and producer who will be Insight TV's channel distribution partner in the region.

SRM offers a rich line-up of broadcast TV channels and third-party titles to platforms throughout the Middle East and North Africa. This is the first time that viewers in the region will have access to Insight TV’s full line up of authentic and topical content, 24/7.

Insight TV is one of the world's leading 4K UHD channels, featuring action sports, lifestyle and entertainment shows. Insight TV produces its own content and some of the most popular shows are Morbidelli Rising, THRU, Travel with a Goat, Story of Masters among others.

Jawwy TV, the wholly owned OTT platform by Saudi Telecom Company subsidiary Intigral, provides subscribers with a wide range of entertainment from live TV and the latest on-demand premium content to digital sports. Subscribers will now be able to watch Insight HD TV via the Jawwy set-top box or the Jawwy TV app starting this April.

“We’re delighted to make this double whammy announcement,” says Graeme Stanley, COO, Insight TV. “The launch of Insight TV in the MENA region and our new, non-exclusive distribution partnership with SRM will enable us to reach more viewers who are hungry for our adrenaline-fuelled content featuring action heroes, content creators, trending communities and inspirational topics.”

Ali Ajouz CEO of SRM adds, “Insight TV is an exciting prospect for viewers across the MENA region as its content is totally unique and compelling. We’re looking forward to working on future projects and making further announcements over the coming months.”

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A still from Story of Masters

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