SmallHD launches 7 inch Focus monitor

SmallHD launches 7 inch Focus monitor
Published: 5 March 2019 - 6:21 a.m.
By: Digital Studio Middle East Staff

SmallHD unveiled its first 7-inch touchscreen monitor, the FOCUS 7. Modeled after the 5-inch FOCUS, it is designed for use with low-profile camera setups. Viewable in the daylight, the FOCUS 7 provides full HD resolution and power output functionality for under $700.

“The original 5-inch FOCUS monitor was successful because it made shooting with a small DSLR or mirrorless cameras so much easier,” says Dale Backus, SmallHD Co-Founder. “The FOCUS 7 offers similar functionality while adding display size and resolution, without adding bulk.” At 319 grams, the new monitor weighs less than a pound.

Martin Vann, SVP of Sales and Marketing for Creative Solutions adds, “The new FOCUS 7 is the latest addition to our popular FOCUS series. The line has grown to include integrated wireless monitors with Teradek Bolt technology, as well as OLED and SDI offerings."

The FOCUS 7 on-camera monitor features a 1000-nit bright, 1920x1200 resolution, IPS LCD touchscreen display. With a full-size HDMI input, it is capable of accepting video up to 4k resolution at 30fps. The 2 integrated Sony L Series battery slots are hot-swappable, this monitor provides a 3.5mm barrel output that can supply power to small DSLR and mirrorless cameras, using battery specific adapter cables.

Mounting solutions for the FOCUS 7 include (4) each ¼”-20 threads and an optional Tilt Arm mounting accessory. Customized for the 7” touchscreen, the new Tilt Arm utilizes the camera’s cold shoe and provides friction-based tilt for monitor adjustments.

Equipped with SmallHD OS3 software and SWIPE user interface, the FOCUS 7 offers the operator quick-customizable professional tools including HD Waveform, Vectorscope, False color and Focus Assist/Peaking, Anamorphic De-squeeze, Framing Guides, and unlimited 3D LUTs via SD card.

The FOCUS 7 measures 6.9”/17.5cm wide, 4.7”/11.9cm high and just 1”/2.5cm deep, and weighs 11.28-oz/0.319kg.

It is available immediately from the global network of SmallHD resellers and partners. Dubai based Advanced Media Trading is the distributor for SmallHD products in the UAE.

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