Emirates Integrated Telecommunications Company (EITC) has signed a deal with OTT platform YuppTV to offer its content on the UAE telco's platform Du.
YuppTV provides its South Asian subscribers with unlimited access to 150+ premium TV channels and over 3,000 on demand movies in 10 languages.
Du subscribers can now enjoy the best of South Asian content on up to four of their chosen devices upon subscribing to the telo's plans and packages.
“From now on, YuppTV will be offering Du customers unlimited entertainment of over 150 channels and 3000+ popular movies featuring premium South Asian channels such as Colors, Zee, Asianet, Colors, Sun and many more," said Zahra Zayat, Vice President Middle East and North Africa, YuppTV.
"This collaboration comes as part of our plan to increase our market share in UAE and the rest of the Gulf where over 55% of the population is South Asian.”
YuppTV has over 25,000 hours of entertainment content catalogues in its library across all genres including movies, series, cricket sports, TV shows, kids, and news.