University of Salford invests in Panasonic gear

University of Salford invests in Panasonic gear
Published: 1 October 2019 - 1:18 p.m.
By: Nikhil Pereira

The University of Salford, in UK has invested in Panasonic camera technology to help educate the next generation of film makers.

The students are using a range of Panasonic VariCam, Eva1 and Lumix GH5 cameras to enable them to produce their short films for the course, which aims to develop multi-disciplined film makers.

The University of Salford's School of Arts and Media is partially located in the MediaCity UK campus and surrounding areas

The university chose Panasonic to provide students with production cameras because they were already being readily used for high-end feature, drama, natural history and documentary production, as well as popular Netflix Original series' such as Ozark, After Life and Orange is the New Black.

Janan Yakula, lecturer in Film Production at The University of Salford said: "The Film Production degree takes a holistic approach to learning, with the mixture of practice and theory intended to provide our graduates with all the skills they need to succeed in the production industry. As the course is designed to lay the foundation for film making, we needed a professional filming tool that would also be an educational tool.”

Steven Wyatt, academic fellow for Film Production said: "Panasonic's line of cameras work very successfully as an educational tool from the students perspective because they can seamlessly intermix footage from the EVA1, VariCam LT and 35 footage, particularly in 10-bit 2K modes. The uniform colour science and V-Log option allows students to adapt the lineup to a wide range of shooting conditions.”

The University of Salford concluded its first final-year undergraduate intake with an inaugural awards ceremony, where each team presented its short films.

Majority of the films used a mixture of the Panasonic VariCam 35 and LT, and EVA1 cameras.

Following the awards, many students are now pitching their films to film festivals, such as Edinburgh and Leeds, to continue their journeys into the world of film making.

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