Abe Zerbib, TAG CEO, announced details of Joyce’s appointment in New York during NAB Show New York 2019.Joyce was initially retained to define and reposition TAG’s market status as the world’s only provider of a 100% software, 100% IP probing, monitoring and mutliviewer solution that runs on 100% COTS hardware.
Zerbib said: “Kevin is a well-respected industry veteran with complete understanding of what the media and broadcast markets need and want to not only survive but thrive.”
Prior to joining TAG, Joyce established and operated a management consulting firm, Dragonflies Butterflies, & Bees, focused on driving growth, increasing enterprise value, and cultural transformation on a global scale for technology-based companies.
A Harvard Business School alumni, Joyce’s credits include transforming under-performing organisations into highly-profitable enterprises, and leading commercial teams in dozens of mergers and acquisitions.
Joyce has also held the role of chief commercial officer for Piksel, chief sales & marketing officer for Miranda Technologies (acquired by Belden), and served in numerous high-level positions for Eastman Kodak, culminating as corporate vice president, WW vice president sales & marketing digital solutions.
“I am thrilled to assume a more formal role and continue to help TAG grow,” says Joyce. “When you work for a brand that you truly believe is an industry leader, one that develops solutions that help customers advance their objectives and is committed to all the markets that it serves, it’s easy to be excited to go to work each and every day.”