TV Time acquires tracking and insights platform Mediamorph

TV Time acquires tracking and insights platform Mediamorph
Published: 21 October 2019 - 8:33 a.m.
By: Nikhil Pereira

TV Time, a TV and film tracking and insights platform, announced today the acquisition of Mediamorph.

Mediamorph’s content value management (CVM) cloud platform powers the largest entertainment companies in the world. The acquisition will fuel the growth of both Mediamorph and TV Time and drive increased customer value through data-driven solutions, the firm said.

TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators.

TV Time’s first-party audience data and machine learning engines offer unique value to these companies by helping them better understand their audiences and enabling them to make more strategic decisions related to marketing, programming, packaging and licensing their content.

Mediamorph tracks and accounts for more than two trillion TVOD, SVOD and AVOD global transactions annually across more than 1,200 platforms and manages over 20 million content avails across providers and distributors.

Founded in 2008, the New York-based company orchestrates and optimizes the digital businesses of more than 50 of the biggest media and entertainment companies including all major Hollywood studios, top broadcasters and the largest global operators in the world.

“Together, our companies offer unparalleled global scale combined with unique data capabilities, to maximize revenue opportunities for our clients across thousands of platforms in more than 150 countries,” said Richard Rosenblatt, TV Time co-founder and CEO.

“With this acquisition, we will accelerate our growth and invest in Mediamorph’s CVM platform to build features that provide a competitive advantage to our clients in this increasingly fragmented content market.”

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