Learnings from IBC 2019

Learnings from IBC 2019
Published: 31 October 2019 - 8:24 a.m.
By: Nikhil Pereira

For someone who studied videography visiting a show like IBC is extremely important. It’s safe to say I felt like a kid in a candy store having visited the IBC in the flesh.

Having spoken to a few ‘IBC veterans’ I was told that the 2019 edition of the show had shrunk in comparison past years. Given this was my first IBC I didn’t really have a yardstick to compare it against previous editions, although I felt the event was abuzz with activity.

I expected, however, a much bigger noise about 8K. But it wasn’t the case, and rightly so. I’ve covered this quite extensively in the special report this month – 4K vs 8K (p32). I appreciate the approach taken by camera manufacturers to refrain from jumping on the 8K bandwagon because at this stage it’s nothing more than a marketing gimmick.

Instead the industry is collectively focussing on the 4.5K and 6K which actually works well for oversampling content and allowing content creators the technical room for error. While creating content we have to keep consumers in mind. The global penetration of 8K TV sales is still low, it’s well below 1% to say the least.

Having said that, do we look to the future? Are we better off producing in 8K knowing that we can be rest assured about its shelf life?

On the flip side, however, popular shows from the 90s weren’t created in 4K but they continue to remain popular decades later.

I also met Andy Serkis at IBC 2019 and had the opportunity to sit down for an exclusive interview after he addressed a packed house in his keynote. I hope you enjoy this issue of the magazine. Feel free to write in to me at nikhil.pereira@itp.com.

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