NatGeo Kids Abu Dhabi launches series promoting recycling

Published: 7 October 2019 - 9:46 a.m.
By: Digital Studio Middle East Staff

National Geographic Kids Abu Dhabi is premiering its newest series ‘It’s Not Junk’ which promotes recycling and environment sustainability to youth, and will begin airing on October 9 at 5:30pm UAE time / 4:30pm KSA time.

Hosted by Arab artist Rania Jishi, the 18-episode series displays various methods through which youth can salvage old and worn household items and transform them into useful items.


The series highlights to viewers the value of recycling and conservation, inviting viewers to create new ways to rethink the way they see junk.

The series encourages young viewers to reuse single-use plastics in a fun, environmentally friendly manner. It shows them real-life applications, such as how an everyday plastic bottle of shampoo can have multiple uses after it is consumed, including recycling it into the form of a pencil case or a toy.

Sanjay Raina, general manager and senior vice-president of Fox Networks Groups (FNG), said in a statement: “We are proud to present ‘It’s Not Junk’, which promotes environmental sustainability and educates children on the importance of recycling to create an environmentally responsible generation.”

The show aligns with the global and regional trend towards sustainability and National Geographic’s own Planet or Plastic campaign, aimed at raising awareness about the global plastic trash crisis and promoting efforts to reduce single-use plastics.

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