Hulu Japan selects Bitmovin for its service delivery

Hulu Japan selects Bitmovin for its service delivery
Published: 24 September 2019 - 10:57 a.m.
By: Digital Studio Middle East Staff

Bitmovin, a technology provider for online video, announced that Hulu in Japan (HJ), a leader of online video streaming service in collaboration with Play Inc., a leading company of online video platform in Japan has selected Bitmovin Encoding to deliver high-quality video to any device at massively optimised bitrates.

The solution was delivered by Bitmovin’s appointed Japanese integration partner Itochu Cable Systems, (ICS), with further technical support provided by Bitmovin’s global solutions and engineering team.

HJ runs an online video delivery service that allows its subscribers to access a library of content which features over 50,000 titles, including everything from movies and TV shows to documentaries and anime.

In order to ensure that its subscribers were receiving the best possible video quality at the lowest possible bitrate, HJ chose Bitmovin’s Per-Title, 3-Pass and Multi-Codec encoding technologies to achieve this.

“Hulu is home to a library of world-class content in Japan, and we are always striving to ensure that the online experience matches it. Bitmovin is helping us to achieve that through their Per-Title, 3-Pass and Multi-Codec encoding technologies which allows us to deliver the highest video quality within our customers’. Thanks to Bitmovin, we can continue to exceed the expectations of our customers by offering an enhanced viewing experience, while simultaneously reducing costs,” spokespeople for HJ and PLAY said.

David Godfrey, VP and general manager Asia Pacific at Bitmovin said. “Working closely with ICS, we have been able to offer HJ a tailored version of Bitmovin’s content aware multi pass encoding technology, making it compatible with their business model and resolution-based subscription packages. We look forward to our continued partnership with HJ and PLAY, and look forward to enhancing their workflow with features such as Ultra HD, 8K, HDR10+, Dolby Vision, Dolby Atmos and AV1”

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