New broadcast publishing tools launched for Facebook Live

New broadcast publishing tools launched for Facebook Live
The Facebook homepage is seen on a computer screen in Washington on November 9 2010 AFP PHOTONicholas KAMM Photo credit should read NICHOLAS KAMMAFPGetty Images
Published: 24 September 2019 - 3:02 p.m.
By: Nikhil Pereira
A new broadcast tool has been launched for Live by Facebook.

“We’ve been gathering feedback from Live broadcasters to understand how we can help improve and simplify the publishing experience. Today, we're excited to announce four highly-requested features: rehearsals, trimming, extended duration, and simulcasting via the Live API. These updates are only available to live broadcasters on Pages, not Profiles,” said a statement from Facebook.

Publishers can now broadcast a Live video only to Page admins and editors, making it easier to test new production setups, interactive features and show formats in a rehearsal.

For example, QVC broadcasts live on Facebook for hundreds of hours every month and has used rehearsals to try out new formats and workflows with confidence. This feature can be utilised via the Live API.

Trimming enables publishers to trim the beginning and end of a Live video.

“Publishers often start a Live stream before the action begins, and this “stand by” slate can make the critical first seconds of the recorded video less engaging. With the trimming feature, publishers can specify exactly when they want the action to begin, or cut off the last few seconds of the broadcast as desired.”

Extended duration lengthens the maximum duration of Live videos to 8 hours when broadcasting via the Live API, up from the previous limit of 4 hours.

“We know that some publishers require longer broadcasting times to accommodate things like sporting events, news days and gaming broadcasts, so this update will enable them to capture the full length of these events. For example, NASA used this new capability to broadcast an 8-hour space walk,” the spokesperson said.

Publishers can now use apps that broadcast simultaneously to more than one online streaming service, making it easier to reach their audience across apps and services by simulcasting via the Live API.

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