Viu and Discovery announce first content collaboration

Viu and Discovery announce first content collaboration
Published: 4 September 2019 - 12:54 p.m.
By: Digital Studio Middle East Staff
Viu and Discovery Networks Asia-Pacific has collaborated to bring No Sleep No FOMO, a highly social media engaged reality travelogue produced by Viu, to Discovery Channel and Discovery Asia in 14 Asian markets.

Subscribers of Discovery Channel and Discovery Asia in Brunei, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, Mongolia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, will be able to watch the program.

Discovery Channel and Discovery Asia reach over 22 million households in these markets.

The eight-episode reality travelogue features the hottest Asian celebrities and social media influencers conquering popular destinations. They have to complete 60 missions within 60 hours without sleep in different cities. The host, Singapore’s entertainment veteran Paul Foster, is joined by celebrity co-hosts Kim Jong Kook from the hit-show Running Man (South Korea), singer/songwriter Eric Nam (South Korea), and social media stars Hana Tam (Hong Kong), Kevin Woo (South Korea), Alexander Lee Eusebio (South Korea), Benjamin Kheng (Singapore), Nat Ho (Singapore), Laureen Uy (the Philippines) and Taya Rogers (Thailand). Together they reach a remarkable fan base of more than 12 million social media followers.

In 2019, Viu will continue to invest in original content by working with local talents and the creative industry in the region with an aim to releasing over 80 titles.

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