Indian streaming platform, Hotstar, leveraged cloud delivery platform Akamai Technologies, to create streaming history on during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad and Chennai Super Kings attracted an unprecedented 10.3 million peak concurrent viewers tuning in simultaneously to witness the match, breaking all previous records in online video streaming across the world. Over four hours, more than 26 million viewers tuned into Hotstar to watch the match.
“Four years ago, when we started streaming IPL, 10 million viewers would have been a big deal for the whole tournament. Crossing 10 million simultaneous users is a testimony to the power of VIVO IPL and evidence of the abiding passion of cricket fans. It is not just about the scale, however. It is about reinventing the sports experience online and constantly raising the bar. Our objective is to create the future of social TV. And we are proud that the tech that we are building is expanding the frontiers of online video,” Ajit Mohan, CEO, Hotstar said.
The previous record is believed to have been established by YouTube when Felix Baumgartner’s space jump in 2012 saw a peak of just over 10 million concurrent viewers tuning in.
“Over the past year and a half, Hotstar has broken several online viewing records at the regional level. A contributing factor was technology from Akamai playing a role in bringing down the latency drastically so users can enjoy the live action almost as well as people watching it on their television. This is a clear indicator of the fact that, driven by technology from Akamai, live sporting action can be enjoyed on a smartphone which is the new frontier for audience engagement and growth,” Parimal Pandya, Vice President, Media, APJ, Akamai Technologies said.
VIVO IPL 2018, now in its final week, is the fifth year that Hotstar is streaming the tournament. The current edition of the tournament marks a sharp upgrade in viewing experience, with additions like Watch’NPlay, a skill based game that tests the cricket fans’ knowledge as they watch, VR to really immerse the viewer in the on-field action and feeds available in eight languages.