Apple falls even further behind in the global smartphone market

Apple falls even further behind in the global smartphone market
Published: 11 August 2019 - 7:16 p.m.

According to a sales tracker, USA tech giant Apple lost more ground in the already shrinking smartphone market last quarter, with it being pushed off the top-three seller list by a Chinese rival. Apple fell to fourth place in global smartphone sales, shipping 35.3 million iPhones compared to 36.2 million units shipped by Oppo.

The top spot is still with South Korean consumer electronics titan Samsung, with 23 percent of the market having shipped 75.1 million smartphones. Following closely is China's Huawei, which shipped 58.7 million smartphones to claim 18 percent of the market according to IHS Markit.

While Apple has been aggressively promoting iPhones, current-generation smartphones have "super-premium" prices whereas models that are a few years are still costly compared to bargain Android-powered handsets. According to IHS smartphone research and analysis director Jusy Hong, "Apple continues to face challenges in terms of unit shipments - a trend that is unlikely to be fixed soon."

Other smartphone market trackers such as Counterpoint Research and International Data Corporation found slightly different results. While they did conclude that iPhone shipments sank in the second quarter, Apple remained in third place when it came to global shipments.

In the just-ended quarter, Apple took in less than half its revenue from the iPhone. Being the longtime cash and profit driver for the company, the drop is a first for Apple. The company however delivered strong growth from digital content and services including Apple Pay and Apple Music, along with wearables and accessories such as the Apple Watch and Air Pods.

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