UK internet service provider Sky has launched its first ultrafast broadband products to the market. The two packages clock in at an average speed of 145Mbps and 285Mbps, which is 12x faster than its previous fastest offering. The latest products also undercut comparable BT services on price.
The service runs on Openreach's network using both copper-based Gfast and full-fibre delivery technology. It will immediately be within reach of about two million homes that were able to access a full-fibre services as of December 2019, according to statistics from Ofcom. In fact, the number of homes that can access ultrafast broadband is considerably higher than this thanks to the increasing pce of the Openreach roll-out in the past eight months. Of course, other factors have also contributed including Virgin Media's expanding footprint.
According to Sky, the service has been developed to address the ever-growing connectivity needs of the average household. This is because the average household now has multiple devices demanding fast connections and an increasing number of Wi-Fi enabled smart products. Dani Warner, a broadband sector observer at comparison site uSwitch.com said that Sky's entry into the ultrafast broadband market is an important moment for the industry. Aside from its various advantages, most importantly, it will help drive down the price of full-fibre connectivity.