Egypt's grocery delivery platform gets a USD200,000 seeding

Egypt's grocery delivery platform gets a USD200,000 seeding
Published: 29 August 2019 - 2:55 p.m.

Cairo-based grocery delivery platform Trolley has raised USD200,000 as seed funding. The investment camera from a Kuwaiti individual investor.

Trolley was founded late last year by Mohamed Abbas, who has over ten years of experience in the FMCG industry. The startup was launched in January earlier this year, who sells and delivers groceries all over Cairo and Giza through its web and mobile-based platform.

In a conversation with MENAbytes, Mohamed Abbas said that they are using a hybrid model, owning and storing a part of their inventory in their own warehouse and distribution center. For the rest of the products, the service is relying on small offline grocery chains. He went on to say that they are currently selling over 20,000 products with over 500 of these owned and stored in their own warehouse.

The startup also has its own fleet that delivers groceries including fruits and vegetables to customers all in Cairo and Giza. For all parts of these two cities, Trolley claims that it offers two-hour delivery.

Currently, it is completing over 400 orders every month with 30 per cent of products being fulfilled from Trolley's own warehouse. Learning from its day, the service is also adding more products that are being ordered on a frequent basis by customers to its own warehouse. Mohamed's vision is to expand to three more Egyption governorates by mid-2020, starting with Alexandria. With this investment, Trolley will be able to market its product better and further develop its website, apps and team.

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