Oppo expands Middle East presence with Lulu Hypermarket deal in UAE

Published: 11 June 2019 - 8:42 p.m.
By: CommsMEA staff writer
Dubai Marina. Photo credit: Ben Mack

Oppo is extending its presence in the Middle East region with the announcement of new distributors for its smartphones, including the UAE’s Lulu Hypermarket.

The new partnership with Lulu in the UAE marks the beginning of a relationship that will evolve to cover the GCC. In addition to retail presence, Lulu will work with OPPO by providing marketing support in several GCC countries.

Andy Shi, president of OPPO Middle East and Africa, said: “We are thrilled to enter into partnerships with prestigious brands, such as Lulu Hypermarket. This new collaboration will help to take OPPO further across the region, by placing our smartphones in some of our consumers’ favorite retail locations. This growth signifies the success of our brand in the GCC and sets the stage for continued evolution of OPPO in this exciting and promising market.”

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