The Telecommunications Regulatory Authority (TRA) has announced the launch of digital radio on the internet. It becomes an effective means by which the public can learn about the most important news, reports and services of the TRA. Not only that, people will also be able to stay up to date with the latest developments of the ICT sector.
This digital radio is a new window through which TRA can reach its customers to introduce its achievements and services. The radio aims to reach a wide audience, including people of determination with visual impairments. In fact, the radio can be heard worldwide around the clock.
On the subject of the launch, H.E Hamad Obaid Al Mansoori, the TRA director general said, “In line with our wise leadership directives, TRA ensures to be closer to customers, and to stay in touch with them around the clock by activating more channels of communication. We have made great efforts in the development of TRA website. We also ensure to provide distinctive and creative content on our social media channels. Today, we launch the online radio to complement the image with the voice in order to give our customers a comprehensive idea of TRA and its key role in regulating one of the most vital sectors of our time.”
Through the radio, TRA customers can learn about the latest monthly reports and latest statistics in the ICT sector. They will also learn about updates to policies, regulations and terms. In the second phase of the radio aimed to introduced in the fourth quarter of 2019, the radio will have live interactive broadcast aimed at identifying the customers' views about TRA services and addressing their queries.
The launch of the radio coincides with the launch of the TV program of the digital government, which will introduce the audience to the UAE mGovernment and the services provided by the government through all available channels. The program will promote the TRA brand as the enabling entity of digital transformation in the country in addition to spreading awareness of TRA services, enhancing a culture of innovation and future shaping through interactive channels and programs.