Dubai's Jumbo Electronics has selected Microsoft's Dynamics 365 as a cornerstone of its digital transformation journey. Commenting on the occasion was Arvind Agrawal, the CEO of Jumbo Group who said “Jumbo’s customers expect a premium experience and we have always prided ourselves on being able to deliver it.”
He further added “But those expectations are constantly changing and we knew we have to build a commerce platform to allow us to modify our operations almost in real time. Microsoft presented itself as the obvious partner. The time-to-market and cost-planning aspects of Dynamics 365 were very appealing to us, as were the options to revamp critical business applications like ERP and CRM and have them adapt to our chosen best practices and specific operational needs.”
Jumbo believed that its options for digital transformation were limited by its legacy ERP system, hence it surveyed the market for a replacement that would be cloud-based, agile, scalable, intelligent and integrated. Dynamics 365 was chosen by Jumbo's procurement team for not only these reasons but also for its ability to deliver cutting-edge business intelligence through a unique merger of ERP and CRM systems.
Amidst this, Microsoft has seen a growing demand for the benefits of the intelligent cloud in the Middle East in recent years, with data showing a growing majority planning migration. Microsoft, earlier this year, opened two cloud data centers in the UAE to serve regional innovators and help them achieve more.