Zain steps up sustainability focus with publication of circular economy report

Published: 11 March 2020 - 5:44 a.m.

Middle Eastern telco, Zain Group, has published a report reiterating the company’s commitments to sustainability and exploring the impact of the ‘circular economy’ on reducing the carbon footprint of telcos.

Zain Group published its annual thought leadership report, this year entitled, “The Circular Economy: Embedding Sustainable Solutions in a bid to Save the Planet,” earlier this week.

The report explores the ways in which the circular economy can help to address the impacts of climate change, particularly in the Middle East.

This ‘circular’ economic model is based on the idea of designing out waste and pollution; keeping products and materials in use; and regenerating natural systems. The report argues that current linear economic models utilise raw and non-renewable materials to create products and once the product is consumed it becomes waste, which is neither efficient nor sustainable. The negative impact of inefficient economic models is real and growing.

"Exploring the growth opportunities offered by the circular economy is a progressive step in discovering the numerous opportunities for innovation. Such an evolution could potentially provide societies with mechanisms to successfully address environmental challenges. At Zain, we are partnering with organisations and governmental entities in creating awareness and implementing digital technologies to minimise our negative impact on the environment and increase the sustainability of our activities,” said Bader Al-Kharafi, Zain vice-chairman and group CEO.

“We hope that through our forward-looking thought leadership reports, the public will be inspired to act in a manner that benefits our planet and all those who inhabit it. We believe that by embracing the circular economy model, our region stands to benefit immensely as new jobs can be generated across sectors, while implementing sustainable solutions to help solve current issues. We encourage all our stakeholders to play a positive and transformational role with us in recalibrating the way in which we conduct our businesses, so that together we can achieve a progressive and sustainable future,” he added.

You can download the full report here.

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