How does 'Made in UAE' benefit businesses in the Gulf and the UAE in particular?
The UAE is itself, a reputable brand in the world and is known for its ingenuity and quality. Promoted by our leaders, it has evolved into a hub for business. The growth opportunities, ease of doing business, infrastructure and the stellar connections that the UAE enjoys with other trading countries benefits any product developed here.
We also have a flawless system in place that ensures products are of high quality and can compete with International products. It is not only the UAE’s internal policies, but its Free Trade Agreements (FTAs) with other nations, specifically in the Gulf, that also ensure its products are guaranteed a larger market. As a manufacturer, I feel that it gives you an environment which is designed to help firms reach their potential. The resources, raw materials, construction projects, and manpower play a major role in making the UAE the best place for production.
How has the concept helped Al Muqarram Industry (AMI) specifically as a business?
AMl has been operating for the past 20 years, with a double-digit growth rate. Our brand, Dolphin, has added products for the construction, as well as the automotive industry. There is no doubt that the ‘Made in UAE’ brand adds to the credibility of Dolphin in the international market. As a local manufacturer born out of the UAE, we have reaped the benefits of the brand. Today, our products compete with global brands. Firstly, our location is a huge asset to us in terms of logistics and the market. Secondly, the FTAs signed by the UAE with other nations gives us greater access.
Can you outline how AMI first became engaged with the concept/ project?
My father came to the UAE more than 30 years ago and was engaged in trading. The main aim behind setting up AMI was to be able to produce here as opposed to importing. UAE is our home and we wanted to utilize its resources and conducive business environment to add value to the economy. From the day of inception, we have been driven by the goal to become the biggest manufacturers in the region. I know it will happen soon, too, given the economic growth and convenient location of the UAE. We are able to use that to our advantage to add substantial value to the economy.
Is ensuring the quality of manufactured products a key theme behind 'Made in UAE'?
As for any manufacturer, quality does remain the driving force of all our products. We have to understand that Dolphin is a 'Made In UAE' product. Hence, it represents not only AMI, but also the UAE brand in the global market. We have the responsibility to ensure that it competes with western products and upholds the UAE brand. So, yes, quality is vital. However, I also think that the ease of doing business adds to the 'Made in UAE' charm. Essential to the success of a firm, the availability of the resources and supporting infrastructure provided here is also an enabling factor.
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