Dubai’s Mall of the Emirates is to add another floor as part of its $274m plan to increase its retail offering by 25% by 2015.
Operator Majid Al Futtaim plans to add 25,000m2 of additional space by the first quarter of 2015. However, due to the limitations of its location, the mall will expand upwards and will add a second floor on top of the Carrefour area.
The multi-stage redevelopment will be worth an estimated $274m and will include new shopping, dining and entertainment concepts. The current VOX cinema will be relocated to the new floor, along with a bigger food court and entertainment area.
Phase one of the redevelopment was unveiled and showcased the transformation of the Arabian and tapestry area into a contemporary fashion district.
The 5,000m2 of revamped space is now the home for many debut brands, such as Halston, C Wonder, Alice and Olivia and Elie Tahari. Marc by Marc Jacobs was also moved out of high end Fashion Dome and closer to its fellow New York streetwear brands.
The mall’s new fashion district offers a fusion of international fashion, from the US, Europe and Japan. Maje, Azzaro, BCBG, Paul Ka, and the first ever McQ boutique in the UAE are just a few amongst an array of over 30 brands.
“Mall of the Emirates has further diversified its luxury fashion offer with a complementary precinct solely dedicated to modern, contemporary fashion,” said Fuad Mansoor Sharaf, senior director of property management and shopping malls at Majid Al Futtaim.
“With one quarter of the fashion district dedicated to first-time brands, Mall of the Emirates is underscoring its leadership in the region’s fashion industry,” he added.