Siemens has appointed Alia Al Rifai as new chief financial officer (CFO) of the company’s Middle East region.
Al Rifai will assume her new role after two years as senior executive vice president of Finance for the Energy Management Division in the region.
Stefan Halberstadt will make way for the 40-year old executive, and will join the Power and Gas Division’s Energy Solutions business unit as CFO, starting 1 August.
With close on two decades with Siemens, Al Rifai, will head the company’s financial operations in the region, with emphasis on strengthening key growth areas, driving profitability and promoting diversity and local value creation.
Based in the United Arab Emirates, home to Siemens Middle East and UAE headquarters in Masdar City, as part of her remit, she will administer key growth markets in the region, including the UAE, Egypt, Qatar, Oman and Kuwait.
Dietmar Siersdorfer, CEO of Siemens Middle East, said: “We are delighted to welcome Alia into the position of CFO for the Middle East, a region where Siemens’ presence dates back almost 160 years.
“With her extensive knowledge of the local market, we are confident Alia will work with our strong teams to steer the company towards further expansion and profitability.”
Al Rifai said, on her appointment: “The region continues to present exciting opportunities for Siemens across different sectors, with energy efficiency and digitalisation taking centre stage in the drive for productivity.
“I am thrilled to take up my new responsibilities and to build on our past achievements.”