Heiko Schulze has been appointed the new general manager of National Automobile Industry Company (NAI).
A joint venture between Daimler AG and E.A. Juffali and Brothers, NAI is based in Saudi Arabia.
The company has been assembling Mercedes-Benz trucks in the kingdom for more than 40 years. Together with its distribution arm, Juffali Industrial Products Company (JIPCO), NAI represents Mercedes-Benz Trucks and Buses, Freightliner, Western Star, and MCV Buses.
According to the company, Schulze has more than 30 years of experience in the automotive sector, working with Daimler AG in Germany, Poland, and Russia.
Schulze commented: “Mercedes-Benz and Juffali are both very strong brands in their own right, with an excellent reputation in the kingdom.
“Together they form a solid partnership and will continue building on the success of Mercedes-Benz vehicles in the region. Our number one priority is to increase levels of customer satisfaction through providing commercial vehicles you can trust, and after-sales solutions that will lower customers’ total cost of operation.”