Ford recently held its Converter Day event in Dubai showcasing the adaptability of its commercial vehicle brands Ranger, Transit, and Super Duty to converters and modifiers in the region.
The event featured more than 20 different iterations of Ford's converted commercial vehicle, including armoured vehicles on the F-Series platform, modular racking systems, ambulances, and refrigerator vans on a Transit base.
Ford also its Qualified Vehicle Modifier (QVM) programme to all convertors in attendance.
Vehicle modifications showcased at the event included ambulance conversions by Bristol, Ferno, Profile, and NAFFCO. Armoured vehicle manufacturer Streit showcased three large modifed Ford vehicles. NAFFCO also displayed its rapid intervention vehicle – a wheelchair access bus by Inclusion Services, Al Furat refrigerated van and mobile service van, and a mobile office by TACME for Dubai Maritime City.
AutoPro showcased its mobile service Transit van, and Al Tayer showcased a luxury passenger bus, mobile service F550 truck, and F550 recovery truck. Modul Systems teamed up with Sedana to highlight the Transit’s aptitude for van racking systems; Dubz showcased its mobile baggage scanner; NSV brought its modified Tourneo Custom, and Sand Dance Tyres presented its mobile tyre repair van.
Mahendra Menon, regional commercial vehicles operations manager, Ford Middle East and Africa, said: “The Ford Converter Day event is an important opportunity to really showcase the true versatility of Ford’s commercial vehicle range, but also to bring our distributors and converters together to help drive future business. A varied a range of conversions – from armoured vehicles to refrigerated vans – highlights the viability of Ford as the vehicle of choice, regardless of our customer business demands.”