The Turkish HVACR industry, which includes air conditioning, heating, and refrigeration systems, as well as insulations, fittings, and other equipment, has started exploring new export markets with an initial goal of $5.5bn in 2019. With its promotion activities gaining momentum in strategic countries outside Europe, the sector will meet its target markets at the upcoming edition of the biennial leading industry exhibition. This year, the organisers expect to provide great opportunities for the industry to reach new heights in terms of its exports.In recent years, the Turkish HVACR sector has achieved a significant competitive advantage on international markets. Alexander Kühnel, General Manager of Hannover Messe Sodeks Fuarcılık said in this respect: “HVACR is a major export area of the Turkish industry, which continuously sets new records in growth figures. The shift towards state-of-the-art products with a focus on R&D activities in the recent years provides for a competitive advantage on international markets and draws attention of foreign investors. The interest in establishing commercial cooperation with the Turkish industry has substantially increased. In order to follow the export goals by utilising this increased interest, the industry focuses on more distant markets with low export volumes. It is crucial that the sector comes together with the target markets at international exhibitions to demonstrate its potential.”
Turkey's HVACR exhibition ISK-SODEX 2019 to open again in October
Published: 5 June 2019 - 12:15 p.m.
The HVACR sector will again come together at ISK-SODEX between 2 and 5 October 2019 in Istanbul. The exhibition aims to facilitate new commercial cooperation opportunities between Turkish manufacturers and delegations from the European Union, Africa, and South America. Eurovent is an official supporter of the event.