LG Electronics (LG) has opened its new business-to-business (B2B) showroom in Al Ain.
The Al Ain showroom is LG’s first in the UAE for commercial air conditioners, showcasing VRF (Multi V) and inverter technology. It sees LG partner with Ghantoot Trading, strengthening the company’s growing presence in the UAE. Local clients for LG include the likes of private villa owners, Government organizations and the private commercial sector.
At the exclusive showroom opening, the ribbon-cutting ceremony took place under the patronage of HH Sheikh Saeed Bin Tahnoon Al Nahyan, in the presence of, Hong Ju Jeon, LGEGF president, LG MEA head of Business Solutions, Sang Min Lee and Ghantoot Trading Establishment Owner, Ali Al-Bloushi.
Commenting on the opening of LG’s Al Ain showroom, Min Lee stated: “Our growing presence in the UAE is indicative of LG’s longstanding relations with local businesses and demonstrates our understanding of their needs. We support businesses towards fostering innovation and are keen to provide methods by which they can operate more efficiently and thrive.
Organisations no longer need to travel long distances to view the latest devices on the market. They can now experience LG’s products on their doorstep. From in-store demonstrations to expert advice, businessowners can visit the Al Ain showroom in confidence, knowing that they will leave with an understanding of which solutions to implement and how to better equip their environments with the best technologies from LG.”
Products showcased at the presentation included LG’s Multi V 5 Variant Refrigerant Flow (VRF) solution. With its Dual Sensing Control feature, the Multi V 5 ensures world class energy efficiency, whilst also boasting increased temperature and humidity regulation.
Complete with LG’s Ultimate Inverter Compressor, it is a powerful climate control solution that has been built to perform, even in extreme climates. Additionally, the Multi V5 also comes with Auto Dust Removal. This core feature helps cater towards the demanding weather conditions of Al Ain and the wider region.
Talking to MEP Middle East on the sidelines of the event, Ahmad Abed, regional manager, Abu Dhabi, LG Electronics Gulf, said: "Our main focus is inverter technology. In Abu Dhabi, they are looking for energy savings. We believe that LG technology and the products we are showcasing here will achieve the desired results."
Elaborating on the Auto Dust Removal feature, Abed said: “Our outdoor VRF unit has a feature no one else has, which is self cleaning. The unit has built-in sensor that can sense dust blockage and it will remove the dust. This will also increase the quality of air-conditioning. It will also reduce the requirement of cleaning and maintenance of the air conditioning system."
Talking about the HVACR market, Abed said that they foresee for VRFs and Multi V products. He said: "The reason is because of the ease of installation, easier after sales services, and control. Also, people are looking at saving energy. We have done some replacement projects in Abu Dhabi to try our products and we have received good feedback that the clients who were paying 4000 AED per month in electricity for their villas, now after using our products and paying less than 40%, approximately 2,800 AED per month. This shows what an LG inverter product can do. The inverter technology is applied across all of LG products."
LG also highlighted the availability of its Hi-M Solutek after sales service in Al Ain and Abu Dhabi. Hi-M Solutek is the world’s leading Heating, Ventilation and Air Conditioning (HVAC) service and maintenance company, which LG hopes will enable businesses to operate with greater confidence and peace-of-mind.
In addition to the Multo V 5, visitors to LG’s Al Ain showroom will also be able to see its Floor Standing, Cassette Type, Ducted Split and Residential Wall-Mounted air conditioners.