Sobha Realty has signed a memorandum of understanding (MoU) with Berkeley Middle East Holding during the Arising Sub-Sahara Africa Conference and Awards 2019.
The event was held in partnership with the luxury real estate developer at Sobha Hartland.
The agreement was signed by Akram Kanso, head of PR and Communications of Sobha Realty, and Khulood Shaban, chief executive officer of Berkeley Middle East Holding. The MoU is a collaborative approach between both the entities to promote various offerings of Sobha Realty and highlight different investment opportunities.
Welcoming the audience at the conference, Kanso said: “Our partnership with Berkeley ME showcases the immense investment opportunities and benefits that can be leveraged between the growing markets in the Sub-Sahara region and the UAE.
“This new initiative cements our role in the real estate market and attracts further foreign direct investment into the country. With the strong support of Berkeley ME, we seek to engage in additional business opportunities and participate in networking platforms that are of interest to key stakeholders in the real estate sector. We look forward to this collaboration and anticipate a fruitful outcome.”
Hosting over 250 real estate representatives, VIPs, dignitaries, diplomats, CEOs, investors and experts from the Sub-Sahara Africa and MENA markets, the conference focused on promoting investments across both the markets.
The discussions highlighted topics such as Africa’s regulations, facilities and infrastructure that can promote investment opportunities in varied sectors of the continent. The conference also included an informative session ‘Urbanisation Opportunities and Challenges in Africa’ by Mahmoud Hesham El Burai, Senior Advisor at the Real Estate Regulatory Agency (RERA) Dubai.
Speaking on the agreement, Shaban said: “Dubai is a thriving global hub and the ideal investment destination, attracting interest from around the world, especially in the real estate sector. We are proud to partner with Sobha Realty to drive awareness about the available projects and opportunities for investment in the UAE. In line with this synergy, we are engaging with medium and large sized global investors, investment boards of various countries, and investment specialists to network, share and impart knowledge about various investment opportunities in the country. Berkeley Middle East is a global platform that strives to bring investments into the United Arab Emirates and in this case appreciates the support of Sobha Realty in joining us in this mission and playing a key role in the execution.”