COVID-19: UAE Nation Brand puts 10 million residents, citizens' trust to test

Published: 13 April 2020 - 11:30 a.m.

UAE Nation Brand, in its recently-released video, has posed a pertinent question to the nation's residents and citizens: "Can a person trust a country?"

The video, which was released by the UAE Nation Brand amid the COVID-19 outbreak, and to address its consequential impact and tension, places trust and togetherness at the forefront in the battle against the ongoing pandemic.

In addition, the UAE Nation Brand highlights the region's mandate and efforts to erase the distinction between nationalities and blur the differences between locals and expats, while in service of its people.

UAE governmental and non-governmental entities have ramped up their efforts to counter the spread of the novel coronavirus by offering individuals and communities financial support, intensifying testing capacity with the introduction of testing centres, provision of healthcare, sanitisation solutions, as well as convenient remote work options.

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