Dubai Culture rolls out 'Ramadan Heroes' campaign for workers

Published: 29 April 2020 - 1:15 a.m.
Dubai Culture and Arts Authority (Dubai Culture), in cooperation with its Dar Al-Ber, Dubai Internet City, Dubai Industrial City, Talabat, and Art for Good Group, has launched the ‘Ramadan Heroes’ campaign in appreciation of the region's blue-collared workers.

The initiative aims to encourage the community to contribute to providing Iftar meals to be distributed to workers' accommodations at Dubai Industrial City in the emirate during the Holy Month, state-run Dubai Media Office reported.

While adhering to the prescribed measures to cope with the ongoing COVID-19 outbreak, Dubai Culture joined forces with food ordering platform Talabat to create a virtual restaurant, allowing community members to send Ramadan meals to workers safely and with minimum friction among participants in the initiative.

The initiative is also supported by the TECOM Group, which will grant entry to its workers’ residence areas, in addition to communicating with the network of restaurants registered to participate in the initiative.

This initiative comes in support of the ‘10 Million Meals’ campaign that was launched under the guidance of Vice President and Prime Minister of the UAE and Ruler of Dubai, HH Sheikh Mohammed bin Rashid Al Maktoum, and sponsored by chairperson of UAE Food Bank Board of Trustees, Sheikha Hind bint Maktoum bin Juma Al Maktoum.

Commenting on the initiative, director-general of Dubai Culture, Hala Badri, said: “With the advent of the Holy Month and its values of compassion during these extraordinary times we are all experiencing and in the absence of free Ramadan tents, we seek through this campaign to perpetuate the culture of giving, forming an important part of our identity and cultural responsibility, by providing Iftar meals to individuals in need in a streamlined manner for contributors and safely and comfortably for recipients."

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