Iveco wins iF Design Award 2020 for the Iveco S-Way

Published: 16 February 2020 - 9:45 a.m.
By: PMV Staff
Iveco has won the prestigious iF Design Award 2020 for the IVECO S-Way in the vehicles category.

Recognised as a symbol of design excellence, the annual award competition is organised by iF International forum Design GmbH, one of the oldest independent design institutions in the world.

The IVECO S-Way was selected by an international jury of 78 independent experts from 7,298 entries submitted from 56 countries.

The criteria for selection were the degree of innovation and elaboration, looking at the product’s uniqueness, execution and workmanship; functionality, including usability, ergonomics, safety; aesthetic and emotional appeal, spatial concept; corporate responsibility; and positioning of the product.

Thomas Hilse, IVECO brand president, said: “It is an important recognition from an authoritative independent jury that we have achieved our aim: redefining the idea of customer centricity with a vehicle that uses design and the latest innovations in connectivity and automation to provide a complete solution that will make our customers and drivers unstoppable.”

The IVECO S-Way’s cab is entirely redesigned around the driver’s and owner’s needs. The cab design provides drivers with first-rate living and working conditions while addressing their safety.

It provides a complete package of features developed with a focus on driver centricity, sustainability and a new, extended level of connectivity.

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