Abu Dhabi-based real estate developer Miral has finalised a partnership agreement with UAE’s second largest airline Etihad Airways to secure exclusive naming rights of Yas Bay Arena, and in doing so, will officially rename the UAE capital’s first-of-its-kind multi-purpose, indoor entertainment venue as Etihad Arena.
The Etihad Arena, which will be operated by Flash Entertainment, has been designed to host a capacity ranging from 200 to 18,000 people.
Miral was making steady progress on the $3.2bn (AED12bn) Yas Bay waterfront development in Abu Dhabi, which includes the renamed Etihad Arena.
The 130ha master-development comprises of three distinct areas: The Waterfront, Residences at Yas Bay, and twofour54.
The Etihad Arena will be part of the Yas Bay Waterfront, which will also include the Hilton Abu Dhabi Yas Island, a beach club, and a pier that boasts 12 cafes and restaurants, and 19 retail outlets.
The decision aims to promote Abu Dhabi and the UAE as a hub for culture, business, and tourism in support of the nation’s drive toward economic diversification, and help position Etihad Arena as a leading entertainment venue in the region.
Commenting on the agreement, group chief executive officer of of Etihad Aviation Group, Tony Douglas, said: “Etihad Arena complements our global presence at a number of sporting and entertainment venues, most notably Etihad Stadium in Manchester, home of Manchester City Football Club.”
Douglas added: “This new arena will bring an abundance of talent to our capital, providing a diverse range of entertainment options for guests visiting our beautiful city, or for those who call the UAE home.”
Sharing his thoughts on the renaming of the arena, CEO of Miral, Mohamed Abdalla Al Zaabi, said: “As our national airline with international reach, Etihad Airways is the ideal partner to help position the newly named Etihad Arena competitively on the local and regional map of live entertainment destinations.”
Al Zaabi added: “The new venue will be a significant addition to the unique offerings on Yas Island and in Abu Dhabi, creating unforgettable experiences, and helping us deliver on our vision to position Yas Island as a top global destination for entertainment, leisure and business.”