Paperworld Middle East 2019, will be held from March 18 to 20, at the Dubai International Convention and Exhibition Centre.
‘More than Paper’ is the theme of this year’s event.
The trade fair is organised annually by Messe Frankfurt Middle East for suppliers of stationery, office supplies, toys and games.
More than 300 exhibitors from 40-plus countries are expected to participate in the three-day event.
According to a press release, one of the highlights at the annual Playworld Pavilion this year is the Mystery Box, a balloon shaping competition hosted in partnership with American balloon manufacturing company Qualatex and its Gulf region’ s distributor Gravitas International.
The competition will invite various Middle East balloon shaping artisans – from event planners and wedding organisers, to specialist gift stores and toy retailers – to shape their own balloon creations from a selection of Qualatex balloons hidden inside individual boxes.
“The Mystery Box competition and Corporate Gifts Avenue are examples of how Paperworld Middle East continues to evolve, as we draw inspiration from, and capture the imaginations of professionals across a broad range of related industry segments,” said Alexandria Robinson, Paperworld Middle East’s show director.
“Whether a wholesaler or distributor, a corporation or commercial end-user, a buyer of corporate gifts or an owner of toys, baby and kids stores, there is really something for everyone at Paperworld Middle East. We’re continuing to leverage the synergies of different industries to offer our exhibitors and visitors more networking opportunities.”
Returning regular exhibitors to Paperworld Middle East 2019 include UAE-based manufacturers Farook International Stationery and Capital Envelopes, while spearheading the international charge are the likes of The Navigator Company and Bi-Silque from Portugal.
Others include Italian companies Carioca, and Stilolinea, while Mitsubishi Pencil, Pilot, Shachihata, and Zebra will all return from Japan. The international appeal of Paperworld Middle East 2019 will be further underlined by country pavilions from Germany, Korea, and a debut pavilion from Sri Lanka.