German sports giant Adidas has launched an installation at Dubai Design District (d3) as part of its campaign to raise awareness of plastic waste choking the ocean.
The hard-hitting d3 installation resembles the ribcage of a whale filled with plastic waste, and has been set up as part of the German giant’s goal to raise $1.5m (AED5.5m) to tackle the plastic pollution crisis.
Adidas has promised to donate $1 (AED3.6) to its partner Parley for the Oceans for every kilometre people run between 8-16 June.
Money raised from the campaign to crack down on marine plastic pollution will contribute towards the Parley Ocean School programme, which aims to educate and empower thousands of young people about plastic waste.
“The marine plastic crisis we’re facing has become critically urgent,” Alberto Uncini Manganelli, general manager of running at Adidas, said.
“We effect it daily through the plastics we use and throw away. Every minute, the equivalent of a dump truck of plastic waste enters our oceans and by 2050.”
He added: “As a business we have committed ourselves to use only 100% recycled polyester by 2024. We are challenging our business and those around us to think about the decisions they make and how they impact the future, of not just our industry but our planet.”