East of Sharjah to witness more hospitality development says chairman of Sharjah Tourism

East of Sharjah to witness more hospitality development says chairman of Sharjah Tourism
Kalba Hills
Published: 23 June 2019 - 10:25 a.m.
By: Staff writer

In an interview with Hotelier Middle East, the chairman of Sharjah Commerce and Tourism Development Authority (SCTDA) HE Khalid Jasim Al Midfa revealed that the eastern regions of Sharjahwill witness development.

HE Khalid Jasim Al Midfa said that the recent inauguration of the $1.6 billion Khor Fakkan Highway by HH Sultan bin Muhammad Al-Qasimi, the sovereign ruler of the Emirate of Sharjah, has helped this become possible.

“Some investors have had a vison for the eastern enclave of Sharjah, in terms of resort and hoteliers. [Now] we can see the development,” HE Khalid Jasim Al Midfa said.

The journey to Sharjah's eastern enclaves, which includes Dibba Al-Hisn and Kalba, among others, was once difficult to make due to the lack of infrastructure, according to HE Khalid Jasim Al Midfa. Now, though, the travel time has now been cut from 1.45hr to 45 minutes from the emirate's city centre.

A timeline for the new projects has yet to be rolled out, according to HE Khalid Jasim Al Midfa, however, other architects have also noted the rise in popularity of lesser developed areas in the UAE for upcoming hospitality projects.

In a special report on hospitality in the UAE by Middle East Architect, UNICA founder and Dubai director, Riccardo Robustini noted that emirates such as Sharjah and Ras Al Khaimah will see a rise in hotel projects.

"As the region’s leading, and mature [hospitality] market, the UAE will probably continue to grow and play a crucial role, especially if it’s able to become more sophisticated and innovative in the way that investors and operators build the customer experience," Robustini said. "In this sense, I think that smaller emirates like Sharjah, Ras Al Khaimah, might play an important role in the future."

Read more: Luxury hospitality market still strong across GCC say UAE architects

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