Swiss, Italian nuances inspire Milan’s flagship Bally store

Published: 1 September 2019 - 6:10 a.m.

London’s Casper Mueller Kneer Architects has completed Swiss luxury brand Bally’s flagship store in Milan that combines design influences from Italy and Switzerland.

The three-storey building is located on the corner between upscale thoroughfares Via Montenapoleone and Via Manzoni in the Italian capital.

Bally Haus evolves as shoppers move through the store's three floors. Raw materials like travertine and clay at the entrance evoke a Milanese courtyard, with a composition that takes cues from Swiss Artist Paul Klee’s pointillism and abstract geometry.

The interior ceramic façade reflects the tiles from the home of Carl Franz Bally’s original home in the Swiss municipality of Schönenwerd.

A warmer, private environment reminiscent of a Swiss cabin greets visitors on the first floor, which uses European oak and handwoven carpets.

Herringbone paraquest flooring and original windows that overlook Milan’s shopping boulevards give the second floor – housing womenswear – the feel of a fashionable residential apartment. Clay furniture in earthy tones combine with leather accents and stucco rendered walls.

Cool LED video panels on each floor showcase the latest collections from Bally.

Casper Mueller Kneer Architects said in a statement it wanted the design to reflect Bally’s reputation for “authenticity, honesty and craftsmanship”.

“Our aim was to reflect these, while creating a sense of groundedness through the use of earthy, natural materials, which line the walls, form the floors, and are used to create display furniture.”

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