UK’s BDG leads WPP campus design in San Francisco

Published: 15 September 2019 - 6:23 a.m.

BDG Architecture + Design is working on WPP’s co-location campus in San Francisco alongside Universal Design Studios.

The ultra-sustainable office will priovide a digitally disruptive co-working space promoting creativity and collaboration for 1,000 people.

It will be WPP’s ninth campus in North America and the fourth new site to open in two years, as the advertising company increases its global presence.

British architecture and design studio BDG is working on more than 35 projects for WPP around the world. It is designing co-working spaces that respond to the local context.

“BDG is working alongside WPP’s property team to create campus environments that actively support creativity and innovation across the world,” Colin Macgadie, chief creative officer at the practice, added.

“Each space responds to the local culture, whilst consistently offering an intuitive working environment with exemplary facilities for employees and ultimately clients,” he noted.

Located in the South of Market area of San Francisco in a redeveloped building, WPP will lease out more than 10,000m2 to create the co-location campus. It will be completed in Q3 2021.

“Technology, and technology clients, are critical to WPP’s strategy as we continue to evolve as a creative transformation company,” said Mark Read, CEO of WPP.

“The sector contains potential partners for WPP companies who are helping their clients deal with technology-disrupted markets, and potential clients in a growing category. The San Francisco Campus gives us a base to develop both aspects.”

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